Gathering 22 of the world’s key retailers, from streetwear stores to high end boutiques – all with their own individual vision concerning design and style – the aZX project comprises an open brief for limited-edition release collaborations to run alongside classic adidas ZX running shoe designs. A truly collaborative and industry leading project, combining the very best in retail, branding and innovation, adidas aZX represents one of the largest scale, most ambitious sneaker collaborations to date.

Taking the ZX 700 silhouette and slickly reworking the upper, the I-Store version takes the letter ‘I’ and mixes bold colours with muted shades and premium leather applications to give it a completely different look that amplifies the original design’s high points with fresh details like the orange ghilly fastening and ribbed panel on the forefoot. A dose of green makes for a striking look, while the suede tongue detailing and simple but effective split heel panel application, decorated with 6 and 74 to represent the selected adidas store locations, completes a memorable makeover.