Taking the ZX 700 silhouette and slickly reworking the upper, the I-Store version takes the letter ‘I’ and mixes bold colours with muted shades and premium leather applications to give it a completely different look that amplifies the original design’s high points with fresh details like the orange ghilly fastening and ribbed panel on the forefoot. A dose of green makes for a striking look, while the suede tongue detailing and simple but effective split heel panel application, decorated with 6 and 74 to represent the selected adidas store locations, completes a memorable makeover.