No74 opens July 17^th 2008 on Torstraße 74 in Berlin

adidas and 032c magazine celebrate the opening of No74 with METROPOL PARASOL. The magic »Parasol«, a three-dimensional installation and photography by architect and designer Juergen Mayer H. is on display.

No74 is a unique project curated by adidas, in partnership with No 6 in London. No6 is a pure adidas store specializing in a select product range, following the same principles as No74.

The No74 store presents a focused and targeted product range including adidas Sport Performance, adidas Originals, Y-3, special make-ups, limited editions as well as exclusive items signifying a close connection to Berlin’s and today’s global popular culture.

Incorporating as much creative space as possible No74 is offering an individual and authentic platform for the vibrant forward-thinking community within music, fashion and design combining retail, art, work and gathering space with a sales area of 200 m² and a 80m² garden in the backyard.

For the Berlin opening of No74 adidas releases a special edition of Stan Smith tagged with No74 and No6, each limited to 150 pairs worldwide, exclusively available at the two respective stores in London and Berlin.