ZX8000 Limited Edition Package

20. Januar 2010

ZX8000

ZX8000

ZX 8000 comes with an exclusive limited edition t-shirt!
Join us for the Consortium Breakfast on Thursday, 11 am!

18. Januar 2010

ZX 8000 breakfast

NO74 SALE starts Dec 28th

28. Dezember 2009

no74_plott_sale_01

Sale starts Dec 27th: 50% on FW09: Y-3, adidas SLVR Label, adidas Originals, Consortium, adidas by Stella McCartney and ObyO

OUR FAVOURITE FOR 2010! ZX 8000 Equipment CW

23. Dezember 2009

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´Your City´ 3rd drop

16. Dezember 2009

COLETTE Paris 100€

COLETTE Paris

VA Tokio 135€

VA Tokio

 
LIVESTOCK Toronto 130€

LIVESTOCK Toronto

 
CT London 100€

CT London

FESTIVE SEASON at No74

14. Dezember 2009

FESTIVE SEASON at No74

FESTIVE SEASON at No74

FESTIVE SEASON at No74

FESTIVE SEASON at No74

FESTIVE SEASON at No74

FESTIVE SEASON at No74

FESTIVE SEASON at No74

ENJOY THE FESTIVE SEASON at No74!

7. Dezember 2009

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´Your City` 2nd drop

19. November 2009

SnS_Stockholm2

Sneakersnstuff Stockholm

SlamJam_Milano2

Slam Jam Milano

NorseProject_Kopenhagen2

Norse Project Kopenhagen

DQM NewYork

DQM New York

Consortium ´Your City´ available at No74

18. November 2009

Solebox Berlin

Solebox Berlin

 

 

Linked thematically but often totally different in their silhouettes, shapes and purpose, during the ’70s and ’80s, adidas managed to represent for any key city you care to name on a round-the-world naming mission of sorts. The different waves, from defiantly European, low-slung creations, to chunkier, technical North American drops travelled even further afield over two decades. 

 

Bodega_Boston_Super2

Bodega Boston Super

 

 

For winter 2009, the ‘Your City’ Consortium collection from adidas Originals is unique in its offering. Whereas previous collaborative projects might focus on a single shoe, here’s twelve different models, handed to twelve key Consortium retailers, on an appropriately worldwide scale. That means a unique set of makeups on a brace of shoes that transcend time periods and technologies, from the super simple, to the incredibly detailed, set to drop in three waves.

UNDFTD_LA_Trainer2

UNDFTD LA Trainer

 

 

 
‘Your City’ encapsulates leisure, running and training designs within one loose brief -  represent for your city using the model that bears it’s name. Nothing fuels creativity like local pride. The sole stipulation was to incorporate at least one colour from the original makeup of the shoe into your reworking to complement the source material.

SoleService_Oslo2

SoleService Oslo

 

 

Creative freedom paid off, as crews from Oslo, Copenhagen, Berlin, Paris, Stockholm, Milan, London, New York, Boston, Los Angeles, Toronto and Tokyo re-envisioned these legendary creations, on the shoe that carries their locale, often embellishing their favourite elements, occasionally stripping them down, but always in the knowledge that they’re reworking some truly sacred sneakers.

Momo x Y-3, available from October 5th at No74

30. September 2009

Y-3 Exclusive: A limited edition shoe and artwork by urban artist MOMO, 10 pairs are exclusively available from Otober 5th, 2009 at No74 for 300€.

In collaboration with Y-3, Brooklyn artist MOMO has put his inimitable stamp on the Hayworth High sneaker in a limited edition number of only 350. MOMO, known for his conceptual collage work and urban intervention projects in places as far-flung as Manhattan, Seoul, and Madrid, dreamed up three different shoe designs that highlight his vivid, geometric style.

Building on that style, MOMO has also created 5 shapes, contained in this envelope, exclusively for Y-3. These unique forms, in the artist’s favorite colors, are limited edition art works that can be hung easily on a nail. To alter the artwork, simply shuffle the order of the shapes to create dynamic combinations. Each shape has one colored side and one white side, allowing for a tremendous variety of possibilities. MOMO’S intent is for the artwork to provide elements of play and surprise. Enjoy.

Momo x Y-3 at No74

Momo x Y-3 at No74