Sneakersnstuff Stockholm

Slam Jam Milano

Norse Project Kopenhagen

DQM New York

Solebox Berlin

Linked thematically but often totally different in their silhouettes, shapes and purpose, during the ’70s and ’80s, adidas managed to represent for any key city you care to name on a round-the-world naming mission of sorts. The different waves, from defiantly European, low-slung creations, to chunkier, technical North American drops travelled even further afield over two decades. 

Bodega Boston Super

For winter 2009, the ‘Your City’ Consortium collection from adidas Originals is unique in its offering. Whereas previous collaborative projects might focus on a single shoe, here’s twelve different models, handed to twelve key Consortium retailers, on an appropriately worldwide scale. That means a unique set of makeups on a brace of shoes that transcend time periods and technologies, from the super simple, to the incredibly detailed, set to drop in three waves.

UNDFTD LA Trainer

 
‘Your City’ encapsulates leisure, running and training designs within one loose brief -  represent for your city using the model that bears it’s name. Nothing fuels creativity like local pride. The sole stipulation was to incorporate at least one colour from the original makeup of the shoe into your reworking to complement the source material.

SoleService Oslo

Creative freedom paid off, as crews from Oslo, Copenhagen, Berlin, Paris, Stockholm, Milan, London, New York, Boston, Los Angeles, Toronto and Tokyo re-envisioned these legendary creations, on the shoe that carries their locale, often embellishing their favourite elements, occasionally stripping them down, but always in the knowledge that they’re reworking some truly sacred sneakers.

Y-3 Exclusive: A limited edition shoe and artwork by urban artist MOMO, 10 pairs are exclusively available from Otober 5th, 2009 at No74 for 300€.

In collaboration with Y-3, Brooklyn artist MOMO has put his inimitable stamp on the Hayworth High sneaker in a limited edition number of only 350. MOMO, known for his conceptual collage work and urban intervention projects in places as far-flung as Manhattan, Seoul, and Madrid, dreamed up three different shoe designs that highlight his vivid, geometric style.

Building on that style, MOMO has also created 5 shapes, contained in this envelope, exclusively for Y-3. These unique forms, in the artist’s favorite colors, are limited edition art works that can be hung easily on a nail. To alter the artwork, simply shuffle the order of the shapes to create dynamic combinations. Each shape has one colored side and one white side, allowing for a tremendous variety of possibilities. MOMO’S intent is for the artwork to provide elements of play and surprise. Enjoy.

No74 presents the making of Lodown DTP Issue 001, a collaboration with Newskooldisplay™ from September 25^th until October 2^nd, 2009.

Special No74 opening hours during Art Forum Berlin
Sunday, September 27^th from 1pm until 6pm

The Lodown Artspecial is an experiment, which is not entirely layouted on the computer or even better, which isn‘t a screen to print production. Lodown Magazine went back to old phototype setting methods, which were adequate before ‘desk top publishing‘ (DTP) was taking over.

The installation at No74 includes the table of production, a light assemblage with a 3 stripe reference and the video of making the magazine.

Clean, classy and canvas. Wood Wood adopted this feel for their version of the Rod Laver. With the heel tab and lining in the softest off-white leather and 3 sets metal tip laces, makes this a great easy to wear every day shoe that work with every think in your wardrobe.

Solebox brings a completely unique twist to there version, bring this classic court shoe a rugged hikeing boot feel with a brushed suede upper and loop eyelet, but mixed the a mesh tongue, suede lining and finish of with reflective heel tab and strip.

D-Mop drops a super shiny sliver Rod Laver topped of with a single swarovski crystal at the top of the outer giving this a supper clean supper flashy look. Embroided handshake logo and trefoil along with the simple plan embossed name plate on the heel brings a balance between the flashy sliver and the simplistic minamoil details to a nice conclusion.