NO74 SALE starts Dec 28th
28. Dezember 2009OUR FAVOURITE FOR 2010! ZX 8000 Equipment CW
23. Dezember 2009´Your City´ 3rd drop
16. Dezember 2009FESTIVE SEASON at No74
14. Dezember 2009ENJOY THE FESTIVE SEASON at No74!
7. Dezember 2009´Your City` 2nd drop
19. November 2009Consortium ´Your City´ available at No74
18. November 2009Solebox Berlin
Linked thematically but often totally different in their silhouettes, shapes and purpose, during the ’70s and ’80s, adidas managed to represent for any key city you care to name on a round-the-world naming mission of sorts. The different waves, from defiantly European, low-slung creations, to chunkier, technical North American drops travelled even further afield over two decades.
Bodega Boston Super
For winter 2009, the ‘Your City’ Consortium collection from adidas Originals is unique in its offering. Whereas previous collaborative projects might focus on a single shoe, here’s twelve different models, handed to twelve key Consortium retailers, on an appropriately worldwide scale. That means a unique set of makeups on a brace of shoes that transcend time periods and technologies, from the super simple, to the incredibly detailed, set to drop in three waves.
UNDFTD LA Trainer
‘Your City’ encapsulates leisure, running and training designs within one loose brief - represent for your city using the model that bears it’s name. Nothing fuels creativity like local pride. The sole stipulation was to incorporate at least one colour from the original makeup of the shoe into your reworking to complement the source material.
SoleService Oslo
Creative freedom paid off, as crews from Oslo, Copenhagen, Berlin, Paris, Stockholm, Milan, London, New York, Boston, Los Angeles, Toronto and Tokyo re-envisioned these legendary creations, on the shoe that carries their locale, often embellishing their favourite elements, occasionally stripping them down, but always in the knowledge that they’re reworking some truly sacred sneakers.
Momo x Y-3, available from October 5th at No74
30. September 2009Y-3 Exclusive: A limited edition shoe and artwork by urban artist MOMO, 10 pairs are exclusively available from Otober 5th, 2009 at No74 for 300€.
In collaboration with Y-3, Brooklyn artist MOMO has put his inimitable stamp on the Hayworth High sneaker in a limited edition number of only 350. MOMO, known for his conceptual collage work and urban intervention projects in places as far-flung as Manhattan, Seoul, and Madrid, dreamed up three different shoe designs that highlight his vivid, geometric style.
Building on that style, MOMO has also created 5 shapes, contained in this envelope, exclusively for Y-3. These unique forms, in the artist’s favorite colors, are limited edition art works that can be hung easily on a nail. To alter the artwork, simply shuffle the order of the shapes to create dynamic combinations. Each shape has one colored side and one white side, allowing for a tremendous variety of possibilities. MOMO’S intent is for the artwork to provide elements of play and surprise. Enjoy.





























