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	<title>No 74 Berlin &#187; General</title>
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	<link>http://no74-berlin.com</link>
	<description>A unique location in Berlin, a unique product selection, promising a unique experience.</description>
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		<title>Y-3 for The Last Magazine: The Third Wave</title>
		<link>http://no74-berlin.com/2010/02/25/y-3-for-the-last-magazine-the-third-wave/</link>
		<comments>http://no74-berlin.com/2010/02/25/y-3-for-the-last-magazine-the-third-wave/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 09:22:07 +0000</pubDate>
		<dc:creator>Steffi</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://no74-berlin.com/?p=2654</guid>
		<description><![CDATA[
We are proud to present a unique film collaboration between The Last Magazine and Y-3: The Third Wave. Directed by The Last Magazines Magnus Berger and co-directed by Jacob Sutton. The Third Wave was choreographed by Benjamin Millepied, with music by Patrik Berger, and features Millepied,
a principal dancer at the New York City Ballet, together [...]]]></description>
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<p><span>We are proud to present a unique film collaboration between The Last Magazine and Y-3: The Third Wave. Directed by The Last Magazines Magnus Berger and co-directed by Jacob Sutton. The Third Wave was choreographed by Benjamin Millepied, with music by Patrik Berger, and features Millepied,<br />
a principal dancer at the New York City Ballet, together with four young dancers, including Jessica Saund from American Ballet Theatre. www.thelast-magazine.com </span></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consortium Runners Pack 2nd drop</title>
		<link>http://no74-berlin.com/2010/02/18/consortium-runners-pack-2nd-drop/</link>
		<comments>http://no74-berlin.com/2010/02/18/consortium-runners-pack-2nd-drop/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 10:57:30 +0000</pubDate>
		<dc:creator>Steffi</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Product Releases]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://no74-berlin.com/?p=2642</guid>
		<description><![CDATA[
For further information check out the product page Consortium SS10!
]]></description>
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<p>For further information check out the product page Consortium SS10!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Y-3 SS10 campaign featuring Zinedine Zidane</title>
		<link>http://no74-berlin.com/2010/02/11/y-3-ss10-campaign-featuring-zinedine-zidane/</link>
		<comments>http://no74-berlin.com/2010/02/11/y-3-ss10-campaign-featuring-zinedine-zidane/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 16:38:11 +0000</pubDate>
		<dc:creator>Steffi</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Product Releases]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://no74-berlin.com/?p=2638</guid>
		<description><![CDATA[
]]></description>
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		<title>ObyO SS10 at No74!</title>
		<link>http://no74-berlin.com/2010/02/08/obyo-ss10-at-no74/</link>
		<comments>http://no74-berlin.com/2010/02/08/obyo-ss10-at-no74/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 13:27:10 +0000</pubDate>
		<dc:creator>Steffi</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Product Releases]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://no74-berlin.com/?p=2587</guid>
		<description><![CDATA[
 

For further informations check out the product page ObyO SS10!
]]></description>
			<content:encoded><![CDATA[<p><a href="http://no74-berlin.com/wp-content/uploads/DB_StadiumJacket_500_Sweatpant_90.jpg" rel="shadowbox[post-2587];player=img;"><img class="alignleft size-full wp-image-2588" title="DB_StadiumJacket_500_Sweatpant_90" src="http://no74-berlin.com/wp-content/uploads/DB_StadiumJacket_500_Sweatpant_90.jpg" alt="DB_StadiumJacket_500_Sweatpant_90" /></a></p>
<p> <br />
<a href="http://no74-berlin.com/wp-content/uploads/JS_MCSWEATPANT_175.jpg" rel="shadowbox[post-2587];player=img;"><img class="alignleft size-full wp-image-2589" title="JS_MCSWEATPANT_175" src="http://no74-berlin.com/wp-content/uploads/JS_MCSWEATPANT_175.jpg" alt="JS_MCSWEATPANT_175"  /></a><br />
For further informations check out the product page ObyO SS10!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SNOOP DOG meets DARTH VADER in NYC</title>
		<link>http://no74-berlin.com/2010/02/05/snoop-dog-meets-darth-vader-in-nyc/</link>
		<comments>http://no74-berlin.com/2010/02/05/snoop-dog-meets-darth-vader-in-nyc/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 15:34:37 +0000</pubDate>
		<dc:creator>Steffi</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://no74-berlin.com/?p=2582</guid>
		<description><![CDATA[
At the the launch of the adidas/Star Wars collaboration in SoHo, Feb 5th!
]]></description>
			<content:encoded><![CDATA[<p><a href="http://no74-berlin.com/wp-content/uploads/snoop-darth.jpg" rel="shadowbox[post-2582];player=img;"><img src="http://no74-berlin.com/wp-content/uploads/snoop-darth.jpg" alt="snoop darth" title="snoop darth"  class="alignleft size-full wp-image-2581" /></a></p>
<p>At the the launch of the adidas/Star Wars collaboration in SoHo, Feb 5th!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title></title>
		<link>http://no74-berlin.com/2010/01/18/2496/</link>
		<comments>http://no74-berlin.com/2010/01/18/2496/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 08:43:33 +0000</pubDate>
		<dc:creator>Steffi</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://no74-berlin.com/?p=2496</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><a href="http://no74-berlin.com/wp-content/uploads/ZX-8000-breakfast.JPG" rel="shadowbox[post-2496];player=img;"><img src="http://no74-berlin.com/wp-content/uploads/ZX-8000-breakfast.JPG" alt="ZX 8000 breakfast" title="ZX 8000 breakfast" class="alignleft size-full wp-image-2495" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NO74 SALE starts Dec 28th</title>
		<link>http://no74-berlin.com/2009/12/28/no74-sale-starts-dec-28th/</link>
		<comments>http://no74-berlin.com/2009/12/28/no74-sale-starts-dec-28th/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 11:15:48 +0000</pubDate>
		<dc:creator>Steffi</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://no74-berlin.com/?p=2489</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://no74-berlin.com/wp-content/uploads/2_no74_SALE_DEC09.jpg" rel="shadowbox[post-2489];player=img;"><img src="http://no74-berlin.com/wp-content/uploads/2_no74_SALE_DEC09.jpg" alt="no74_plott_sale_01" title="no74_plott_sale_01" " class="alignleft size-full wp-image-2490" /></a></p>
<p>Sale starts Dec 27th: 50% on FW09: Y-3, adidas SLVR Label, adidas Originals, Consortium, adidas by Stella McCartney and ObyO </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>OUR FAVOURITE FOR 2010! ZX 8000 Equipment CW</title>
		<link>http://no74-berlin.com/2009/12/23/our-favourit-for-2010-zx-8000-equipment-cw/</link>
		<comments>http://no74-berlin.com/2009/12/23/our-favourit-for-2010-zx-8000-equipment-cw/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 14:50:19 +0000</pubDate>
		<dc:creator>Steffi</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Product Releases]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://no74-berlin.com/?p=2475</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><a href="http://no74-berlin.com/wp-content/uploads/Image_9671.jpg" rel="shadowbox[post-2475];player=img;"><img class="alignleft size-full wp-image-2476" title="Image_9671" src="http://no74-berlin.com/wp-content/uploads/Image_9671.jpg" alt="Image_9671" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consortium ´Your City´ available at No74</title>
		<link>http://no74-berlin.com/2009/11/18/consortium-%c2%b4your-city%c2%b4-available-at-no74/</link>
		<comments>http://no74-berlin.com/2009/11/18/consortium-%c2%b4your-city%c2%b4-available-at-no74/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 09:29:26 +0000</pubDate>
		<dc:creator>Steffi</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Product Releases]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://no74-berlin.com/?p=2300</guid>
		<description><![CDATA[
Solebox Berlin
 
 
Linked thematically but often totally different in their silhouettes, shapes and purpose, during the &#8217;70s and &#8217;80s, adidas managed to represent for any key city you care to name on a round-the-world naming mission of sorts. The different waves, from defiantly European, low-slung creations, to chunkier, technical North American drops travelled even further afield [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Solebox Berlin" rel="lightbox[pics2300]" href="http://no74-berlin.com/wp-content/uploads/Solebox_Berlin2.jpg"><img class="attachment wp-att-2301 alignleft" title="Solebox Berlin" src="http://no74-berlin.com/wp-content/uploads/Solebox_Berlin2.jpg" alt="Solebox Berlin " /></a></p>
<p>Solebox Berlin</p>
<p> </p>
<p> </p>
<p>Linked thematically but often totally different in their silhouettes, shapes and purpose, during the &#8217;70s and &#8217;80s, adidas managed to represent for any key city you care to name on a round-the-world naming mission of sorts. The different waves, from defiantly European, low-slung creations, to chunkier, technical North American drops travelled even further afield over two decades. </p>
<p> </p>
<p><a title="Bodega Boston Super2" rel="lightbox[pics2300]" href="http://no74-berlin.com/wp-content/uploads/Bodega_Boston_Super2.jpg"><img class="attachment wp-att-2302 alignleft" src="http://no74-berlin.com/wp-content/uploads/Bodega_Boston_Super2.jpg" alt="Bodega_Boston_Super2" /></a></p>
<p>Bodega Boston Super</p>
<p> </p>
<p> </p>
<p>For winter 2009, the &#8216;Your City&#8217; Consortium collection from adidas Originals is unique in its offering. Whereas previous collaborative projects might focus on a single shoe, here&#8217;s twelve different models, handed to twelve key Consortium retailers, on an appropriately worldwide scale. That means a unique set of makeups on a brace of shoes that transcend time periods and technologies, from the super simple, to the incredibly detailed, set to drop in three waves.</p>
<p><a title="UNDFTD LA Trainer2" rel="lightbox[pics2300]" href="http://no74-berlin.com/wp-content/uploads/UNDFTD_LA_Trainer2.jpg"><img class="attachment wp-att-2303 alignleft" src="http://no74-berlin.com/wp-content/uploads/UNDFTD_LA_Trainer2.jpg" alt="UNDFTD_LA_Trainer2" /></a></p>
<p>UNDFTD LA Trainer</p>
<p> </p>
<p> </p>
<p> <br />
&#8216;Your City&#8217; encapsulates leisure, running and training designs within one loose brief -  represent for your city using the model that bears it&#8217;s name. Nothing fuels creativity like local pride. The sole stipulation was to incorporate at least one colour from the original makeup of the shoe into your reworking to complement the source material.</p>
<p><a title="SoleService Oslo" rel="lightbox[pics2300]" href="http://no74-berlin.com/wp-content/uploads/SoleService_Oslo2.jpg"><img class="attachment wp-att-2304 alignleft" src="http://no74-berlin.com/wp-content/uploads/SoleService_Oslo2.jpg" alt="SoleService_Oslo2" /></a></p>
<p>SoleService Oslo</p>
<p> </p>
<p> </p>
<p>Creative freedom paid off, as crews from Oslo, Copenhagen, Berlin, Paris, Stockholm, Milan, London, New York, Boston, Los Angeles, Toronto and Tokyo re-envisioned these legendary creations, on the shoe that carries their locale, often embellishing their favourite elements, occasionally stripping them down, but always in the knowledge that they&#8217;re reworking some truly sacred sneakers.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>adidas SLVR Film A/W 2009</title>
		<link>http://no74-berlin.com/2009/07/23/adidas-slvr-film-aw09/</link>
		<comments>http://no74-berlin.com/2009/07/23/adidas-slvr-film-aw09/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 13:33:09 +0000</pubDate>
		<dc:creator>Steffi</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Products]]></category>

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]]></description>
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