For the Berlin opening of No74 adidas releases a special edition of Stan Smith tagged with No74 and No6, each limited to 150 pairs worldwide, exclusively available at the two respective stores in London and Berlin.

No74 opens July 17^th 2008 on Torstraße 74 in Berlin

adidas and 032c magazine celebrate the opening of No74 with METROPOL PARASOL. The magic »Parasol«, a three-dimensional installation and photography by architect and designer Juergen Mayer H. is on display.

No74 is a unique project curated by adidas, in partnership with No 6 in London. No6 is a pure adidas store specializing in a select product range, following the same principles as No74.

The No74 store presents a focused and targeted product range including adidas Sport Performance, adidas Originals, Y-3, special make-ups, limited editions as well as exclusive items signifying a close connection to Berlin’s and today’s global popular culture.

Incorporating as much creative space as possible No74 is offering an individual and authentic platform for the vibrant forward-thinking community within music, fashion and design combining retail, art, work and gathering space with a sales area of 200 m² and a 80m² garden in the backyard.

For the Berlin opening of No74 adidas releases a special edition of Stan Smith tagged with No74 and No6, each limited to 150 pairs worldwide, exclusively available at the two respective stores in London and Berlin.