look for more new Y-3 women’s fashion

No74 announces cooperation with Uslu Airlines

Berlin, August 2010. In its 3rd consecutive year, No74 – adidas’ first select store worldwide – has established itself as a leading-edge spot and go-to venue for statement fashion, essential sportswear and chic design. With limited edition products by Y-3, adidas SLVR Label, adidas Originals or adidas by Stella McCartney No74 is an essential part of Berlin’s vibrant scene.

For autumn 2010 No74 is pleased to announce the collaboration with the Berlin-based cosmetics brand Uslu Airlines having created a unique trademark nail polish for No74.

The colour is the perfect lusciously shade of coral red with a touch of pink. BER is a perfect timeless year-round staple red, confident and chic, but just about casual enough to wear it every day, day to night. After all, BER (the code for the new Berlin International airport) represents everything No74 stands for.

BER, the Uslu Airlines for No74 Berlin nail polish will be exclusively available this fall at No74, Torstrasse 74, Berlin. BER will also available online via no74-berlin.com.

Check out further new Y-3 arrivals

August 5th saw the launch of the new adidas Skateboarding collection at the No6 store on Newburgh Street in London.

To celebrate all where invited to come have a drink and and a chat to check out the new collection. Inside the store a new more spacious shop-fit hosted Brian Gaberman’s photography and the complete new range of Skateboarding footwear.

All of the London skateboard scene where present along with some of the UK adidas riders. Even Benny Fairfax flew into London to celebrate the skate range coming to No6.